Also there is no strict creative brief, cat videos / films submitted should feature at least a cat (or better, multiple cats). Ideally the cat won't just be a plot device but will form a major or exclusive part of the storyline.
videos/films that are too tenuous in nature (i.e where a feline is seen fleetingly, such as passing by along a street or balcony in the distance, and are thereby not the main focus) will most likely result in not being included in the festival. sorry folkes.